The ONEsite platform contains a number of advanced features which allow for robust integration with 3rd party advertising and analytics services. High granularity of meta information couple with the ONEsite event system allows for advertising campaigns and specific metrics to be tracked with ease.
The Drag & Drop layout system allows for advertising to be inserted within standard areas of pages or for specific pages to be targeted for specific ad zones. ONEsite by default provides several standard ad zone templates which when enabled load within appropriate areas of the layout of key pages.
Common Advertising Vendors
We have extensive experience integrating with these and other advertising companies:
- Google Adsense
- 24×7 Real Media
One very common use of the ONEsite platform is for microsites to be created focused on a particular marketing campaign or contest. These microsites may have a highly customized look & feel and may themselves have custom advertising code embedded on their pages or feature flows.
We commonly pass data such as the following into the tracking system:
- Page Title
- Page Type (forum/blog/gallery/etc.)
- Content Meta Information (forum category, blog post category, etc.)
- User State (registered user vs. guest)
- User Demographic or Extensible Profile (gender, favorite sport, etc.)
Commonly tracked events include:
- User Registration
- Social Login/Registration (and which system they came from–Faceboook/Twitter/etc.)
- Invite Friends
- Content Created
Common Analytics Vendors
We have extensive experience integrating with these and other analytics companies: